From Concept to Real Time Visualisation: The industry-level educational programme during Milan Design Week
The “Automotive Design Experience” is a 4-day immersive full workshop programme dedicated to students, designers, and enthusiasts who want to explore the modern automotive design workflow in a real industry context.
Rather than a traditional course, the programme is structured as a full design experience, where each day functions as an independent workshop while contributing to a complete design pipeline journey.
Module 4 — AI-Assisted Future Design Workflows
Focus:
- AI concept generation
- AI-assisted visualisation workflows
- Hybrid design processes combining AI and human creativity
- Opportunities and limitations of AI in design
- Overview of AI tools used in automotive design contexts
- Tool: Vizcom
Output:
- Design proposals and concept variations generated with AI support
- Management of hybrid creative workflows
