Automotive Design Experience

From Concept to Real Time Visualisation: The industry-level educational programme during Milan Design Week

The “Automotive Design Experience” is a 4-day immersive full workshop programme dedicated to students, designers, and enthusiasts who want to explore the modern automotive design workflow in a real industry context.

Rather than a traditional course, the programme is structured as a full design experience, where each day functions as an independent workshop while contributing to a complete design pipeline journey.

Through advanced digital tools and innovative methodologies, participants will learn how to:

• Correctly interpret a client brief and translate it into a coherent design concept.
• Develop precise 3D models starting from sketches and moodboards.
• Visualise concepts in realistic and immersive environments using VRED and virtual reality technologies.
• Configure colours, materials, and finishes in real time using (example) Unreal Engine.
• Experiment with artificial intelligence as a creative and design support tool.

The focus of the programme remains on understanding how an automotive design project is developed in the real professional world, from initial idea to final presentation quality output.

Each day of the programme is structured as an independent workshop module, including methodology introduction, tool demonstrations, practical exercises, and final output review sessions.

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