This hands-on, two-part workshop empowers artists to define their unique artistic identity and develop a compelling branding profile, offering a refined strategic approach to career development. Through practical exercises, personalized guidance, and actionable insights, participants will leave with the clarity and confidence to advance their artistic practice and professional trajectory.
Part I: Artist Profile & Strategy
Explore the essential elements of a clear artistic identity and a strong branding profile. Learn how to articulate your vision, values, and unique voice, while discovering strategic approaches to expand your career opportunities and connect meaningfully with your audience.
Part II: Pricing Made Simple
Gain practical tools and strategies for pricing your artwork effectively. Address common challenges and misconceptions around pricing, learn to adjust your rates as your career grows, and use our included pricing calculator to make informed, confident decisions. This session equips you to value your work appropriately while maintaining sustainable career growth.
NOTE: To participate, it is necessary to complete the ESF forms on site. The workshop is part of the Art Up Now program, funded by the European Social Fund Plus (ESF) and the Berlin Senate
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This hands-on, two-part workshop empowers artists to define their unique artistic identity and develop a compelling branding profile, offering a refined strategic approach to career development. Through practical exercises, personalized guidance, and actionable insights, participants will leave with the clarity and confidence to advance their artistic practice and professional trajectory.
Part I: Artist Profile & Strategy
Explore the essential elements of a clear artistic identity and a strong branding profile. Learn how to articulate your vision, values, and unique voice, while discovering strategic approaches to expand your career opportunities and connect meaningfully with your audience.
Part II: Pricing Made Simple
Gain practical tools and strategies for pricing your artwork effectively. Address common challenges and misconceptions around pricing, learn to adjust your rates as your career grows, and use our included pricing calculator to make informed, confident decisions. This session equips you to value your work appropriately while maintaining sustainable career growth.
NOTE: To participate, it is necessary to complete the ESF forms on site. The workshop is part of the Art Up Now program, funded by the European Social Fund Plus (ESF) and the Berlin Senate Department for Culture and Social Cohesion. This is why you only pay a small personal contribution.
More about the instructor Shir Koren: https://art-up-berlin.de/dozent_innen/
More about Art Up Now: https://art-up-berlin.de
Thursday, January 15, 2026, and Friday, January 16, 2026, from 12:00 to 17:00 each day (total: 10 hours).
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