Case Study:
Major event –
Over 5 years,
over 50 museums,
1 partner
Why the Long Night of Zurich's Museums relies on Eventfrog.
The Long Night of Zurich's Museums: 25 years of cultural experience, digital since 2021
Since 2000, Zurich's museums have been opening their doors late into the night on the first Saturday in September – from the major institutions to the smallest specialist collection. One ticket gets you into all of them. With over 50 museums, thousands of visitors and a single shared ticket, the Long Night is one of Switzerland's largest interconnected cultural events.
In 2021, the Long Night fully digitalised its ticketing – and chose Eventfrog to do it.
The challenge: 1 ticket, over 50 doors
The Long Night needs a ticket that is valid at more than 50 entrances at once and shows the same up-to-date status at every admission point, no matter which museum it is checked in at.
- More than just admission. The ticket covers not only every participating museum, but also the VBZ museum shuttle buses and public transport within zone 110. Visitors move freely between venues all evening – with a single ticket in hand.
- Admission at over 50 locations simultaneously. Each museum handles its own admission, with its own team and its own procedures. The ticket has to be valid and unambiguously verifiable, whichever venue it is checked in at.
- Extreme peaks in a short window. The majority of visitors arrive within just a few hours. The check-in load isn't spread across a day – it comes all at once.
- Many admission helpers using their own smartphones. Admission control has to be simple enough to work without lengthy onboarding, even when extra helpers join at short notice.
- Sales across multiple channels. Online, through the organiser's own box offices and on the event evening itself – with a live overview of capacity throughout.
- Digitalisation under time pressure. An event that had grown over more than two decades needed to digitalise its ticketing – while also meeting the federal contact tracing requirements in force at the time.
One system instead of 50 islands
All categories, capacities and sales channels come together centrally into a single overall picture.
Admission via the Entry App
Over 150 smartphones in use across more than 50 locations – new helpers are ready to go in seconds.
Cashless from a single provider
On-site box offices use Eventfrog Cashless – sales and analysis come together centrally.
Figures as it happens
Live reporting shows what's going on as the evening unfolds – and that data forms the basis for the next edition.
Why it continues
After five editions with Eventfrog, the Verein Zürcher Museen reviewed a range of ticketing solutions through a tender process at the end of 2025. The outcome: convinced that they have found the right solution, they will continue their partnership with Eventfrog. Four points were decisive.
- Reliability that has proven itself. Open, honest communication and tangible improvements over recent years made the case.
- Support with a face to it. Over the years, a working relationship has grown in which both sides know each other – and know the event. Questions reach people who already have the context.
- Honest and transparent. Eventfrog is committed to transparent, comprehensible fees with no hidden extra costs.
- A system that grows with you. Processes and features are continuously improved. Input is taken on board and feeds into further development.
«Continuing the partnership is a clear sign of our confidence in Eventfrog. What mattered most to us is that Eventfrog isn't just a platform, but above all a dependable partner. We're looking forward to developing the LONG NIGHT experience further together, for visitors and museums alike.»
Nicole Mayer, Managing Director, Verein Zürcher Museen
Conclusion: scale isn't a special case
The Long Night shows that Eventfrog reliably supports not only small and medium-sized events, but also major events with many locations, high visitor numbers and complex procedures.
Whether it's a festival with several admission areas, a trade fair with several halls or an association event across several venues – the underlying problem is always the same: one ticket, many admission points, a narrow window of time. In a no-obligation conversation, we'll show you how ticketing, admission and cashless can all come together centrally at your event.
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What Eventfrog offers you
- Set up events easily and publish them straight away
- Transparent pricing with attractive event models (free ticket sales)
- Event groups and series for exhibitions, guided tours and courses
- Promo codes and access keys for protected categories, e.g. for sponsors
- Unlimited ticket categories and variants
- Early bird tickets and multi-day passes
- Flexible ticket layout & your own design possible
- Personalisation for registrations and tickets
- Support in three languages (DE, EN, FR)
- Integrate online ticket sales into your own website
- Complete payment processing via Eventfrog
- Revenue bundled and transferred quickly
«Modern, appealing and target group-orientated ticketing platform. With Eventfrog, we can present our events in a high-quality and appealing environment. The platform has a contemporary structure and also supports us in the optimal placement of our target groups.»
Maik Ast, Owner & Managing Director Beatevents
«Eventfrog is also part of our success. We have been working with the largest event calendar in Switzerland for our numerous events for years. It offers a professional platform and a great service. It's a nice coincidence that the publishing house and Eventfrog are both based in Olten.»
Thomas Knapp, Publishing Director Knapp Verlag
«Easy to use, reliable, and our events truly gain visibility on Eventfrog.»
Kailashananda Gabriele Mazzi
«The cooperation with Eventfrog is uncomplicated and reliable. The event registration is super simple and just right for our concert venues! If a question or concern arises, the team is always on hand with help and advice, thank you!»
Beat Rysler / Förderkreis Kultur- und Sozialprojekte Parterre Basel (FOER)
«We have been organising magic shows via Eventfrog for years and are more than satisfied! Fair conditions, many possibilities, easy handling!»
Tino Plaz, Zauberkünstler
«Eventfrog ist für besonderen Anlässe im Grand Culinas eine echte Bereicherung. Wir haben unsere Italian Nights und die Silvesterparty erfolgreich über ihre Plattform beworben und verkauft – eine unkomplizierte und effektive Lösung für unsere Eventorganisation.»
Tino Plaz, Zauberkünstler
«Eventfrog is simple, fast and uncomplicated. We enjoy working with them.»
Simona Villiger, Club Management, Kaufleuten Restaurants AG
