From Concept to Real Time Visualisation: The industry-level educational programme during Milan Design Week
The “Automotive Design Experience” is a 4-day immersive full workshop programme dedicated to students, designers, and enthusiasts who want to explore the modern automotive design workflow in a real industry context.
Module 1 – Foundations of Automotive Concept Design
Focus:
- Current and future trends in the automotive industry
- Brand and client analysis
- Brief interpretation
- Tools: Hand sketching, Photoshop & Blender
Output:
- Practice communicating ideas to non-design audiences
- Mobility concept development
- Translation of brief requirements into visual design directions
- Ability to shape early ideas without focusing on technical precision yet
- Clear understanding of how every concept element responds to client needs