Then we'll just do it ourselves...
But wait, we haven't even introduced ourselves yet: "We" are Mike, Reto and Urs, founders of the e-commerce agency MySign (and founders of Eventfrog - but more on that in a moment). We also organise numerous events in our clubs in our leisure time and attend many cultural and sporting events ourselves. That's precisely why we decided to support his sports club and find a solution to his problem. So we launched a project within our company for a ticketing solution that also works for smaller events. In two innovation weeks, which we held specifically on this topic with 5 people each, we tried to create the ideal platform together.
We came up with the following principles:
Free of charge, thanks to new business model
There should be a free ticketing offer that is also suitable for smaller clubs that are short of money. Our idea was to invent a new business model that would no longer incur any fees for event organisers or ticket buyers. An offer that didn't even exist on the market yet.
The tool should be effortless to use and user-friendly. Both smaller and larger event organisers should be able to sell their tickets easily online.
Together instead of against each other
The feedback and wishes of event organisers should be continuously incorporated into the improvement of the platform. Unlike other providers, we do not want to exploit event organisers, but rather work with them to create the best event platform in the world.
A functional prototype was quickly developed and could be successfully used and tested at the sports club's event. After further innovation workshops and further developments, the time had finally come in summer 2016: we proudly founded Eventfrog in Olten - in the heart of Switzerland.