Product Academy SUMMIT 2026

Get ready for the Product Academy Summit - a PM event you don’t want to miss! Join us on June 11, 2026 in Zurich for a day filled with valuable insights and innovation.

Engage with thought-provoking keynotes, participate in interactive sessions, and network with industry leaders and fellow product enthusiasts. Whether you're a seasoned professional or just beginning your journey in product management, this conference offers learning opportunities for all levels of expertise.

Tickets cover refreshments and snacks during breaks, as well as a networking Apéro at the conference's conclusion. Tickets are non-refundable, and the agenda is subject to change. By purchasing a ticket, you acknowledge that photos may be taken during the event. If you prefer not to have your photo shared, please contact the organizer.

Get a combi ticket for the SUMMIT and our pre-conference workshop "AI Essentials for PMs" with Julia Bastian to secure the lowest rate :)

The Leadership Brunch is an exclusive and intimate gathering designed specifically for leaders overseeing teams of three or more Product Managers. Please only register for this ticket if this applies to your role. 

CONFERENCE LINE-UP

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SPEAKERS

The first speakers have been confirmed - more will be announced by end of 2025!

TIM HERBIG (Product Coach and Author of Real Progress, Hamburg): Improving your Product Strategy in Real Time 

Product Strategy doesn’t have to be this mysterious, monolithic artifact others get to work on and you don’t get clarity from. When we turn from frameworks and slides to the fundamental questions strategy needs to answer, a new possibility of pragmatic decision-making emerges – No matter your company size, industry, or job title. In this workshop-from-the stage, we will create clarity for your product strategy challenges by tackling them live and in real-time in Miro. Be prepared to come with your real-life questions, and leave with clarity on your next step.
 

DOMINIQUE JOST (Head of Product at Doist, Bern): End-to-End PM or End-of PM?

No hype. No hero stories. Just the practical, unfiltered lessons from Doist’s (makers of Todoist and Twist) shift toward end-to-end PMs, and what AI is and isn’t changing about the craft. If you want a grounded, and messy view of what PM work will look like in the next few years, this talk is for you.

JULIA BASTIAN (Product Lead Innovation & GenAI at Alasco, Munich): From lagging metrics to leading decision - How B2B teams can lead with qualitative data

In B2B companies, sales often drives product decisions—not because it’s the best path, but because product teams lack the data to challenge it and steer confidently themselves. Unlike B2C, B2B data is often slow, sparse, and arrives too late to drive real-time learning. The result? Product managers feel stuck— aware that the current approach isn’t delivering impact, but unsure how to change a system that keeps them reactive. This talk is a call to action for B2B product teams ready to lead again. You’ll leave with four practical actions to shift the dynamics in you organization tomorrow! At the heart of this shift is qualitative data—not just as a source of deep insight, but as a foundation for building up organizational gut feeling. We’ll dive into practical techniques for gathering, sharing, and acting on qualitative data—and why organizational learning is the true unlock for product-led growth in complex B2B environments.

Thank you to our sponsor On for hosting us again and to airfocus by Lucid for sponsoring the event!

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